India’s great e-commerce boom has opened up a new line of job opportunities for people with digital marketing skills. Continuous increase in online platforms and changing consumer buying behavior from offline to online i.e. digital market or digital mandi has emerged a new way of doing business. Selling and marketing tools in the digital market space require a new set of professionals armed with digital marketing skills. The size of business is not a criteria to seek services of digital marketing professional from a Hair salon to a large MNCs outlet like Lakme today competes on digital platform. Digital marketing has become an integral part of GTM strategy for every business, creating a large number of job opportunities for professionals in the country. There are almost 20 type of employment opportunities for Digital marketing professionals. I have tried listing some of digital marketing career options
1. Social Media Manager: Social media platforms wield immense influence in India, making social media management a key aspect of digital marketing. Companies are actively recruiting professionals to curate engaging content, build brand presence, and manage customer interactions on platforms like Facebook, Instagram, Twitter, and LinkedIn.
2. Content writer: Content is king, and digital marketers specializing in content creation and marketing are in high demand. From crafting compelling blog posts to creating videos and infographics, content marketers play a crucial role in enhancing brand visibility and engaging target audiences
3. Search Engine Optimization (SEO Specialist): As businesses vie for a prominent spot in search engine results, SEO specialists are indispensable. Optimizing websites for search engines, conducting keyword research, and implementing on-page and off-page SEO strategies are integral components of digital marketing roles.
4. Google AdWords/ Keyword Analyst: With the availability of vast amounts of data, companies are seeking professionals adept at analyzing and interpreting data to derive actionable insights. Digital marketers with skills in data analytics are valuable assets, helping businesses make informed decisions to optimize their strategies.
Email Marketer: Email remains a potent marketing channel, and companies are hiring digital marketers with expertise in crafting effective email campaigns. From lead generation to nurturing, email marketing specialists contribute to building and maintaining customer relationships.
Influencer Marketing: The rise of social media influencers has given birth to a new avenue in digital marketing. Brands are collaborating with influencers to reach specific target audiences, and digital marketers are essential in orchestrating and optimizing these partnerships.
Blogger as career: The rise of social media influencers has given birth to a new avenue in digital marketing. Brands are collaborating with influencers to reach specific target audiences, and digital marketers are essential in orchestrating and optimizing these partnerships.
You Tuber as a career: The rise of social media influencers has given birth to a new avenue in digital marketing. Brands are collaborating with influencers to reach specific target audiences, and digital marketers are essential in orchestrating and optimizing these partnerships.